Capabilities

Contemporanea


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Research & Evaluation Communications Marketing Audience Engagement

This is where it all begins. Getting to understand the people you are trying to reach is the best way to success. Understanding what you are doing right will enable you to repeat these successes. All the questions you probably have about communicating with a diverse audience can be answered for you, by marketing experts who belong to those communities you are trying to reach: Latino, Chinese, African American, Filipino, youth or GLBTQ.

Our proprietary tool, the “Latino Anchors AssessmentTM,” is our way to evaluate your areas of opportunity for outreach to the many different Latino communities. With this tool we create a map that will guide your efforts.

We are certified as qualitative researchers by Research In Values and Attitudes (RIVA), ready to help you understand current audiences and to identify potential new ones.

Qualitative market research

Communications evaluation

Program evaluation

No, you are not walking alone in the desert, there are people out there who want to listen to what you have to say. You just have to make sure you are using the right channels of communication.

Our solutions do not finish with media. Your message goes to where your target audience likes to hang-out, whether it is a favorite coffee shop or a favorite cultural center.

Public Relations

Media Relations

Community Relations

In-language communications

This is where you can be creative and enjoy the ride. Whether it is TV, radio or an innovative online campaign, you have control over your message.

Innovative is not just another word. For us, innovation in communication means integration of all the different channels of communication, with a cost-effective personalized touch.

Marketing Communications Strategic Planning

Media planning and placement

Out of Home campaigns

Guerrilla marketing

Collateral materials

Media sponsorship

We work with informal education institutions, such as museums, universities, cultural centers, performing art organizations, etc. helping them to develop the necessary strategies to become more responsive to the needs of a changing society, creating access for diverse and under-served populations.

Authenticity and relevance change across cultures; we are cultural advisors and we will help you understand and plan initiatives that will make your new audiences feel welcomed. Our approach goes beyond multicultural and becomes "inter-cultural" recognizing that there is a new mainstream audience out there, waiting for you to welcome them into your institution. We celebrate diversity in all its complexity!

It all begins with our proprietary organizational assessment, the "Latino Anchors AssessmentTM," designed to identify areas of opportunity for Latino engagement. We created this tool with the idea of being able to implement it with any other populations: Asian, Youth, GLBTQ, etc.

We use all our expertise and integrated approach to develop a comprehensive solution for your organization:

  Audience Research
  Marketing
  Communications
  Cultural Competence