Creativity and connection is the essence of the marketing message. Whether it is TV, radio or an innovative online campaign, you need to ensure your message is on brand, on target, unique and engaging.
Innovative is not just another word. For us, innovation means integration of all the different channels of communication, with a cost-effective personalized touch.
At the core of our marketing campaigns are the people you want to engage. A good example is the campaign we launched for UC Berkeley’s School of Public Health in five different languages designed to ensure that the people whom we needed to hear us knew that we were speaking directly to them. Media planning is a two-way street – to get your audience to listen, you must listen to them.
- Marketing communications strategic planning
- Media planning and placement
- Out-of-home campaigns
- Collateral materials
- Media sponsorship
- Social media