This is often where it all begins. Getting to know the people you are trying to reach in a meaningful way is the best path to success. Understanding what you are doing right will enable you to repeat these successes. We answer the questions you have about communicating with a diverse audience by creating teams of experts who belong to those communities you are trying to reach: Latino, Chinese, African American, Filipino, Youth or GLBTQ.
Our proprietary tool, the Cultural Anchors Assessment™, is our way to evaluate your areas of opportunity to engage the many different multicultural communities. With this tool we create a map that guides your efforts. Clients including the San Francisco Symphony, the California Academy of Sciences, and the Bay Area Discovery Museum have all benefited from this process.
We are certified as qualitative researchers by Research In Values and Attitudes (RIVA), ready to help you understand current audiences and to identify potential new ones.
- Audience research
- Market research
- Communications evaluation
- Program evaluation